Knowledge is not lost. It waits to be seen.
Where It Begins
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Growing up between two worlds taught me something that shapes everything I do.
The knowledge communities carry through their arts, traditions and ways of organising is not a relic of the past. It is a resource for the future. My work is to make that resource visible, protected and accessible.
That is why I do this work.
ASAMCEI, Asociacion de Mujeres Creativas y emprendedoras de Incahuasi
How I Work
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What makes my approach distinctive is the combination of creative and analytical thinking with hands-on project and marketing management experience. I have led cross-functional projects in global financial institutions, managed product launches and communication strategies in corporate environments, and built market access frameworks for artisan communities in Indonesia and Peru. This breadth allows me to move between the field and the boardroom, between community co-creation and institutional reporting, without losing sight of either.
I work with NGOs, institutions, organisations and entrepreneurs who share a commitment to long-term, systemic change. Whether that means developing a market positioning strategy for a company whose work preserves institutional knowledge, building frameworks to protect the IP of traditional artists, or researching how refugee communities can contribute their cultural heritage to urban social integration, the underlying question is always the same: how do we make knowledge matter?
My approach is grounded in listening before designing, collaborating on equal terms, and applying methods appropriate to the context. I follow fair, ethical and sustainable principles and align my work with the UN Sustainable Development Goals, particularly SDG 1, 4, 5, 8, 10 and 17.
For each project I bring together a trusted pool of specialists across design, research, communication and technology, selected according to the specific needs of the work.
What I Take On
Every project is different. Some begin with a community that needs a voice in the market. Others begin with an organisation that needs to communicate what it stands for. Some begin with a question that has not yet been fully asked.
What stays constant is the commitment to work that is culturally honest, strategically sound and built to last.
If you are working on something that sits at the intersection of knowledge, culture and sustainable development, I would be glad to hear about it.
